Kelvin Lee

I started as an analyst programmer, spent years managing IT projects, and have been building for the web since 2010 — first as an independent designer-developer, then as co-founder of Onion Creative in 2014.

That path matters. I've sat in the engineer's chair, the project manager's chair, and the founder's chair. So when we work together, nothing gets lost between roles — because there are no roles in between. You talk to the person who scopes, architects, and ships your product.

AI is not an autonomous agent that solves creative problems on its own. It is an accelerator — and a drastic one. Artifacts and prototype iterations that once took days now take hours, and that changes what a small, senior-led studio can deliver.

What it doesn't change is the actual work: understanding what your business and your customers really need, defining the real problem, and solving it with practical, grounded decisions. No feature gets added because it's fashionable. Every feature earns its place.

Curious how this works in practice? Read the full argument: Why AI-Accelerated Design May Be What You Need for Your Digital Project, or explore the two workflows at AI-Accelerated Design and Human-Driven Design.