The Background

XGD Media is the next generation out of home advertising company offering unique, impactful and interactive advertising spaces, delivering valuable audiences to advertisers through a variety of formats and environments, engaging the audience by creating inspirational new experiences with the latest technology. The leadership team at XGD media asked Onion Creative to craft a new brand identity and website as a marketing touchpoint for the new innovative advertising service. 

The Challenge

The name of XGD came from a subtle idea of a Hong Kong slang which emotionally connected to the city of Hong Kong. So, the challenge is how to connect the idea of culture and new interactive advertising together from the brand identity.

The Approach

Our design team worked closely with XGD team and explored many ideas towards the objective. We finally brought ideas of the city skyline, modern glass wall building, and bamboo scaffolding together with modern design treatment which present the innovation of what XGD media bring into the interactive advertising industry. 

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