UI/UX Design

We make complex problems simple, and truly design for better human-centered experience using Design Thinking approach.

Usability research

There are many different aspects behind even the simplest UX design -- user behavioral pattern, motivations and clarity -- these all play a crucial part of a good usability. We will conduct an in-depth usability research to form a consistent and solid foundation to compose a frictionless user experience design your user can fall in love with.

Customer journey and customer experience mapping

As the social aspect of the digital realm growing exponentially over the years, it creates a lot of unexpected risks, and distractions that can affect how a customer is being exposed to a product, a service, or even a brand. By thoroughly mapped out these touch points, we can examine and carefully manage the emotion of each of these touch and channel them to become business opportunities that meet your business goals.

User journey, information architecture (IA)

Like a good movie, a good user experience requires a grand scheme where readers can connect and anticipate, and be surprised. User journey mapping and information architecture (IA) design are the plots and storyline that the entire user experience can follow through, while keeping the story consistent and easy to follow.


This is when we start to examine and experiment different ideas and designs approaches on paper to make sure that the user experience and usability of your product will be as frictionless and flawless as possible, and that it can really deliver the result to meet the your business goals.

Prototyping and user testing

An idea without examination is just one’s assumption, and only through testing with real users can prove if the idea truly works. We can create an interactive prototype where you can test with the users.

UI design

From the findings and foundation from the Visual branding process, plus the thoroughly examined user experience design, we now have everything — from concept, strategies, structure to brand identity — to put together a refreshing, vibrant and engaging user interface design that fully deliver the brand character at the same time truly a joy to use.


Sketch is a powerful vector-based and pixel-perfect designs. It is one of the best tools for responsive web design or UI design.

Adobe Illustration provides our designers finest grain of control in vector designing and drawing. It's our go to tool for our brand identity work.

We turn our design into a click-through experience using Origami, a powerful prototyping tool created by Facebook.

Principle makes it easy extremely easy to create detail animated and interactive prototypes.

Jira provides us a handy and flexible platform to plan all the work process, and to track multiple projects in any phase.

We use slack for effective team communication. It is a mix of email, text messaging and social networks which help the team stay in touch and get the work done quickly.

To get feedback efficiently, we put all the design screens on InVision, so clients and team members can keep a check on the progress, also to make immediate comments on the projects.

We use OmniGraffle to create beautiful diagrams, for example user flow, sitemap, electric system. Its easy to use and powerful tools help us a lot, especially in the UX design phase.