Product Strategy & Discovery

Planning for product vision and roadmap can be challenging. With an eagle-eyed, carefully planned strategic approach we can help you to uncover the full potential of your product ideas.

Product and Technical Discovery

No matter if you are building a eCommerce business or a world changing SaaS, they all share the same needs to understand the market, the user and the business goals in order to find the right market fit to stand a chance in an increasingly competitive digital landscape.

A carefully planned product discovery process will help you to identify a solid and compelling product vision, and to define the north star which will guide you through how to make sound product decisions.

Problem Framing

Problem Framing is a short workshop to help you and your team to identify and pursue the right business opportunities and create a strategy to help you make better business and product decisions

In just one day, your entire stakeholder team will find alignment, gain a shared understanding of the context of a problem (based on data and customer insights), and make informed decisions when and where it matters most. It all starts with learning to frame the problem properly.

Strategy Workshops

Collaborative workshops like Design Sprint, Brand Sprints, LDJ and CORE Discovery workshops play key roles in the product design process. They foster collaboration, generate ideas, align stakeholders, and facilitate decision-making. These workshops bring together diverse expertise, encourage creativity, and accelerate the design process, resulting in user-centered and impactful design outcomes.

Product Roadmap

Even with a strong product vision and understanding of your users, there can still be hundreds of possible features that can be put into the product. What are the features that users expects, which are the ones that should go into your MVP and future release to give you the best head-start in the game? 

Product Roadmap is a strategic, prioritized feature timeline that's planned from examining the value and importance of every feature and opportunity that will give you the best ROI and ultimately to help you to reach your product vision.

Prototyping, Testing and Validation

User testing is a validation process where prototypes are presented to target users or stakeholders to gather feedback, validate assumptions, identify potential flaws, and refine solutions before investing significant resources in implementation.

Analytics, Measurement & Goal Tracking

Everyone wants to develop a data-driven strategy to find the next big opportunity and market fit. In a typical website/product, there can be thousands of user interaction and data points we can track and capture, however tracking everything can be extremely costly, and may end up being confusing than helpful without the right focuses.

We can help you to establish a carefully planned, progressive tracking plan with a strong relevance with clearly defined KPIs and opportunity hypotheses, which will give you practical and meaningful tracking analytics.


Jira provides us a handy and flexible platform to plan all the work process, and to track multiple projects in any phase.

We use slack for effective team communication. It is a mix of email, text messaging and social networks which help the team stay in touch and get the work done quickly.

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Miro is the online collaborative whiteboard platform that enables distributed teams to work effectively together, from brainstorming with digital sticky notes to planning and managing agile workflows.

Powerful design systems ... Increase design consistency with searchable assets and shareable styles in one home—centralized and accessible to your entire company.