Product Strategy & Analytics

Planning for product vision and roadmap can be challenging. With an eagle-eyed, carefully planned strategic approach we can help you to uncover the full potential of your product ideas.

1. Product Discovery

No matter if you are building a eCommerce business or a world changing SaaS, they all share the same needs to understand the market, the user and the business goals in order to find the right market fit to stand a chance in an increasingly competitive digital landscape. A carefully planned product discovery process will help you to identify a solid and compelling product vision, and to define the north star which will guide you through how to make sound product decisions.

2. Product Roadmap

Even with a strong product vision and understanding of your users, there can still be hundreds of possible features that can be put into the product. What are the features that users expects, which are the ones that should go into your MVP and future release to give you the best head-start in the game? Product Roadmap is a strategic, prioritized feature timeline that's planned from examining the value and importance of every feature and opportunity that will give you the best ROI and ultimately to help you to reach your product vision.

3. Analytics, Measurement & KPI Tracking

Everyone wants to develop a data-driven strategy to find the next big opportunity and market fit. In a typical website/product, there can be thousands of user interaction and data points we can track and capture, however tracking everything can be extremely costly, and may end up being confusing than helpful without the right focuses. We can help you to establish a carefully planned, progressive tracking plan with a strong relevance with clearly defined KPIs and opportunity hypotheses, which will give you practical and meaningful tracking analytics.

4. Optimization Opportunity and Validation

With the help of the analytics data, we can pinpoint the interaction of which touch point that is underperforming, and provide insights and suggestions on how we can improve engagement quality and ultimately conversion we can look at in the next phase of your project.

OUR TOOLBOX

Jira provides us a handy and flexible platform to plan all the work process, and to track multiple projects in any phase.

We use slack for effective team communication. It is a mix of email, text messaging and social networks which help the team stay in touch and get the work done quickly.

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Miro is the online collaborative whiteboard platform that enables distributed teams to work effectively together, from brainstorming with digital sticky notes to planning and managing agile workflows.

Powerful design systems ... Increase design consistency with searchable assets and shareable styles in one home—centralized and accessible to your entire company.

LOOKING FOR A TEAM TO HELP WITH YOUR NEXT PRODUCT?

TALK TO US