Tunnel Vision in User Experience Design

“A problem well stated is a problem half solved.”
- Charles Kettering

Updated: 24 July, 2023

User Experience (UX) design is a field that has become increasingly popular in recent years, as companies recognize the importance of creating products and services that are user-centered and provide positive experiences. However, there is a danger that UX designers may become too focused on creating a beautiful, intuitive interface that they lose sight of the underlying problems that users face. This phenomenon is known as the tunnel vision of UX.

The Tunnel Vision of UX

The tunnel vision of UX occurs when designers become so focused on creating a pleasant experience for users that they lose sight of the underlying problems that need to be solved. They may become fixated on creating a beautiful, intuitive interface that looks great but fails to address the user's needs and goals.

This can lead to a disconnect between the user's needs and the product's design, resulting in a poor user experience. For example, a designer may create a visually stunning interface for an e-commerce website that is easy to navigate but fails to address the user's pain point of not being able to find the product they are looking for.

Focus on The Users' Problems, Not the Experience

To avoid this, UX designers need to shift their focus from creating a beautiful interface/experience to problem-solving. They must start by understanding the user's needs and goals, identifying the pain points in their experience, and then designing solutions that address those issues.

The first step in this process is to conduct user research. This involves gathering data on how users interact with the product or service, their pain points, and their goals. This data can be gathered through user/expert interviews, surveys, and other research methods.

Once the data has been gathered, the next step is to analyze it and identify the pain points in the user's experience. This involves looking for patterns and trends in the data that can help identify the areas that need improvement.

Once the pain points have been identified, the next step is to design solutions that address those issues. This involves creating prototypes and testing them with users to ensure that they are effective.

By focusing on problem-solving, UX designers can create user-centered designs that not only look great but also provide a positive user experience. They can avoid the tunnel vision of UX and ensure that their designs address the user's needs and goals.


While creating a great user experience is important, UX designers need to ensure that they do not become too fixated on the aesthetics of the design at the expense of problem-solving. By keeping the focus on problem-solving, designers can create user-centered designs that provide a positive user experience while also addressing the underlying problems that users face.


Kelvin Lee

Co-founder, Managing Director

Project Architect, Creative Technologist and Product Consultant for over a decade. Can’t shut up about new products ideas after a few drinks.

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